Retail giant Wal-Mart proceeded to sell DVD copies of Brokeback Mountain this week, despite protests from a religious group opposing the award-winning cowboy romance.I applaud Wal-Mart's decision, which makes sense business wise (after all the DVD is sold in countless other places and Wal-Mart would only hurt itself by not carrying it). The AFA launches boycotts like my son launches temper tantrums, which, come to think of it, are probably one and the same!!
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The group accused the discount retailer of abandoning its "family-friendly" reputation by selling DVDs of the film, a groundbreaking story about two male ranch hands and their longtime, secretive love affair.
In a statement on its website, the anti-gay group urged "concerned Christians" to visit their local Wal-Mart locations and share their displeasure "over the chain's decision to promote and carry the pro-homosexual movie."
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"The only thing we take into consideration when we decide to sell something is whether we think there's demand among our customers," Lavielle told Reuters. "We're a retailer. We want to sell things our customers will buy."
Wal-Mart still has a long way to go to right all its mistakes and wrong decision, but I believe a good decision should be acknowledged, and this time Wal-Mart made the right one.
Good for them. They probably noticed the AFA's boycotts fail all the time and lead to nothing more than good publicity for our causes anyway, so might as well ignore them right from the start.
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