I just read a NYT article that, analyzing the astounding technological advances presented by Avatar, recalls the last time something similar happened in Hollywood: when sound arrived on the silver screen.
The article isn’t that interesting, except for the last paragraph:
Hollywood turned out too many musicals in those first years of sound, and audiences grew tired of them: it’s said that some theaters started advertising “Not a musical” to lure patrons back. Will Hollywood overproduce fantasies and space operas as the industry tries to recapture the 3-D magic of “Avatar,” or will it learn, as it did once before, to spread the new technology to other genres and other forms? The grace period will last about two years, or so history suggests.
I’m sure that every studio out there is dying to produce and market the next Avatar, so it’s a pretty good bet that we will see a bunch of projects with a fantasy or science fiction bent that are nothing more than sorry excuses to capitalize on the audience’s curiosity about the RealD technology that James Cameron invented.
Let’s just hope they are not all clunkers.
No comments:
Post a Comment