This movie’s plot outline read “An ensemble piece examining the health risks involved in the fast food industry and its environmental and social consequences as well.” That sounded pretty interesting, so we decided to give it a try. Unfortunately, the end product feels like it was hastily put together by a toddler with ADD.Perhaps what dooms the movie is the “ensemble” part, since there seem to be way too many plotlines going on that don’t get fully developed and some that don’t even get a final resolution. When the movie ended, we looked at each other thinking, Where is the rest? What happens to such and such?
Not much more needs to be said about the story, since the outline pretty much says it all. Greg Kinnear does a good job as the unscrupulous marketer who realizes that what he helps selling might not be the best thing for either the consumer or those who work in the food industry (or the animals that fall victim of our consumerism for that matter).
Unfortunately, while the cast as a whole does a good job, nothing can really save this movie, which feels like a cheaper version of the very smart “Thank You for Smoking.” Editing, screenplay and direction all feel unfinished, and maybe that was the filmmakers' intention, but I doubt this movie will ever make anyone’s “must see” list.
Grade: 5
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