Any publicity is good publicity

I said it before and I'll say again: Mel Gibson is one of the best marketers working in the movie industry. We all know by now about his latest "incident," getting arrested while driving drunk like a skunk, and we all know he issued an apology for the slurs he directed at the Jews while under he influence, but I don't buy it.

For all I can tell, this is just his latest ploy to generate publicity for his upcoming new movie, Apocalypto, for which he can't really play one religion against the other like he did for The Passion of the Christ.

So he figured, I'll get drunk, get arrested, and end up on every magazine cover, in every newscast, and in every conversation for a few weeks. Then, when the movie is released, somehow I'll find a way to milk the story some more.

I hope it backfires big time. What he said while under the influence, if not a plot to get us into movie theaters, is what's really on his mind, what he really believes. After all, alcohol lowers our capacity to control ourselves, thereby allowing our 'hidden' selves to come out. That's exactly what happened here.

The thing I hate most is that he actually asked the Jews to forgive him and to help him get through this moment and help him understand so he can get better. Bullshit. He just wants publicity. I'd love for his career to be over, and honestly, with all the Jews working in Hollywood, I can't believe they don't come down on him harder than they did.

This from TVGuide:

Mel Gibson to the Jewish Community: Oops... My Bad

Yesterday, Mel Gibson issued an apology to the Jewish community for the anti-Semitic remarks he made while being arrested for drunk driving in the wee hours of Friday morning. "I am not a bigot," he wrote in a statement circulated by his publicist. "Hatred of any kind goes against my faith." (Hmm... where was all that disarming tolerance when he was busy verbally gay-bashing a few years back?) Furthermore, as the Oscar winner climbs back on the wagon, he says he wants to "meet with leaders in the Jewish community, with whom I can have a one-on-one discussion to discern the appropriate path for healing." Let me save him the trouble -- it's called O'Doul's; try it.

Of course you're a bigot, and an asshole too. Hatred-goes-against-my-faith bullshit. I really hope your career is over and your new movie makes 2 pennies.