Monday, May 15, 2006

Mel Gibson should be in marketing

I'm not a big fan of Mel gay-hater Gibson because of the type of marketing campaign he put in place for his hugely successful The Passion of the Christ, pitching moderate believers against conservative ones and minimizing the Holocaust, all in order to fan a fire of free publicity for his movie among churches and moviegoers.

Since it worked so well, he seems to be at it again for his next pet project, Apocalypto, this time using the growing public distrust and displeasure with George Bush:
Film star and director Mel Gibson has launched a scathing attack on US President George W Bush, comparing his leadership to the barbaric rulers of the Mayan civilization in his new film Apocalypto.

Gibson reveals he used present day American politics as an inspiration, claiming the government callously plays on the nation's insecurities to maintain power.

He tells British film magazine Hotdog, "The fear-mongering we depict in the film reminds me of President Bush and his guys".
I can't say I don't agree with the statement that Bush is a fear-monger and I sure welcome any and all criticism of him, his administration, and his policies, but methinks Mr. Gibson is just taking this position to stoke interest in his new picture, not because he's really worried about the situation in the US under Bush.

Gibson is so damn rich, he could buy all the publicity he wants, without taking advantage of the public or our misfortunes under this régime.

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