Pay per Nap

Only in America do you find stuff like this: MinneNAPolis, a store that let's you take a nap for 70 cents a minute. It'll open next month in a Minneapolis mall and it'll have 6 individual rooms, all with different themes.

The company has already opened a store in the Boca Raton, Florida, executive airport. Now, personally, I don't think I could ever use a service like this, because I'd be thinking the whole time of how much this nap is going to cost me (a flat 1/2 hour rate would probably work better for me,) but what is really their target audience?

I mean, in an executive airport you usually find wealthy individuals, prone to expense whatever they can, who wouldn't think twice about using this service rather than falling asleep on a chair in a waiting room. But the new store's location puzzles me.

Julie Hanson, a spokeswoman for the Mall of America, said the new sleep shop will let people "escape it all."

"We think it would be really good for husbands at Christmas, when their wives are power shopping," she explained.

Is that really their target audience? Bored husbands at Christmas time? What are they going to do the rest of the year? And what about the annoyed wives of said husbands, who force their spouses to accompany them to the mall so that the men can carry the bags while the women try on a new blouse?